The combination of market knowledge, experience and expertise assures that our clients receive unrivaled attention to detail for all of their energy needs.

The Choice Energy Group was founded in 1994 by E. Javier Loya as an electric and natural gas brokerage firm in Houston, Texas, and has since grown to become one of the top multi-functional energy broker/consultants in the United States.   In 2002, with the deregulation of electricity in Texas, Choice Energy Services was formed to bring our experience and knowledge to you, the end user.   Choice Energy Services gets a daily wholesale natural gas outlook through major natural gas brokerage firms nationwide.   Choice Power, our wholesale electricity marketing group, has transacted over 400 billion kWh of electricity since inception.